17. Advertising
Lithography and Catalogs: Their influence on typography. Slab serifs,
Fat faces, Wood type, Offset
18. Vincent Figgins
England
Fat Faces
19. William Thorowgood
England
Robert Thorne, Fann Street Foundry, Greek and Russian fonts
20. Darius Wells
US
Wood type, Lateral router
21. William Morris
England
Private Press Movement, Kelmscott
22. Ottmar Mergenthaler
US
Linotype
23. William Ludlow
US
Line caster
24. Linn Boyd Benton/Morris Benton
US
Century Schoolbook, Benton Automatic Punchcutter, Linotype matrices
25. Eric Gill
British
Tombstones, Edward Johnston, Gill Sans
26. Frederick
Goudy
US
Oak Park, Goudy
27. Bruce
Rogers
US
Centaur, Oxford Lectern Bible
28. Jan Tschichold
Swiss
Die Neue Typographie, Prison
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29. Paul
Renner
German
Futura
30. Max Miedinger
Swiss
Helvetica
31. Adrian Frutiger
France
Univers, Frutiger, Charles DeGaulle Airport
32. Zuzana Licko
Czech - American
Emigre Design, digital fonts
33. Herb Lubalin
US
Lubalin Graph, U&lc,Avant Garde
34. Stanley Morrison
GB
Times, Talley of Type
35. T-26
Chicago
36. Carol
Twombly
US
Trajan, Adobe
37. Herman Zapf
German
Palatino, Hallmark, Stempel
38. Robert
Middleton
USA
Eusebius, Karnak
39. Matthew Carter
US
Bell Gothic, Verdana
40. Adobe
Systems
England, US
Digital fonts
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