April 5, 2005

Making Do

As in: Media

Re-read De Certeau's "Making Do" in preparing for my New Media class. Some choice bits:

  • [O]nce the images broadcast by television and the time spent in front of the TV have been analyzed, it remains to be asked what the consumer makes of these images and during these hours. (31)
  • What is counted is what is used, not the ways of using. Paradoxically, the latter become invisible in the universe of codification and generalized transparency. . . . The practices of consumption are the ghosts of the society that carries their name. Like the "spirits" of former times, they constitute the multiform and occult postulate of productive activity. (35)
  • [Tactic mobility] is a guileful ruse. (37)
  • [T]rickery is possible for the weak, and often it is his only possibility, as a "last resort." (37)
  • Through procedures Freud makes explicit with reference to wit, a tactic boldly juxtaposes diverse elements in order suddenly to produce a flash shedding a different light on the language of a place and to strike the hearer. (37-8)
  • [Tactics are] foreign to the rules laid down and imposed by rationality founded on established rights and property. (38)
  • . . . strategies pin their hopes on the resistance that the establishment of a place offers to the erosion of time; tactics on a clever utilization of time, of the opportunities it presents and also of the play that it introduces into the foundations of power. (38-9)
  • . . . from the sixty-four hexagrams of the Chinese I-Ching or the Greek metis to the Arablic hila, other "logics" can be discerned. (39)

It occurs to me that many of the bits above overlap with my previous post and with my thinking about the Random comic. In particular, my reading of this suggests that projects such as mine become manifestations of tactics--they're actions that make use of these other texts in new and unexpected ways. I wonder how the juxtapositions that Random creates relate to the intentional juxtapositions created by tacticians.

Posted by briley at April 5, 2005 10:24 AM