- Read the Syllabus
- Email the 10 questions discussing the Tribune news story.
- Student Conference Area: Two letters discussing the "From the Heart" program, and answer this week's question there.
- A press release on "From the Heart"
- (Optional) A Media Alert and a Message Planner for "From the Heart." Don't feel pressured to do this extra work -- but sometimes students appreciate a preview of coming attractions
- Prepare a Message Planner for "Westland."
- Rewrite your Press Release for "Westland," using what you've learned in Lesson Two
- Prepare a
Media Alert for the "From the Heart" news
conference, to be distributed Feb. 6
- Write a Message Planner and Press Release on "Evita".
- Write a Message Planner and Feature Release for "Lowden Park."
- Write a Message Planner and Product Release for "Natgo."
- Prepare a Pitch Letter and a Confirmation Letter for
- As with any new assignment, you will need to first prepare a Message Planner.
- Reread about Quotes, at this link.