Public Relations Writing: Assignments


Lesson One assignments due 12 midnight Sunday, Jan. 31
Some assignments due sooner as you work through the lesson

  • Read the Syllabus
  • Email the 10 questions discussing the Tribune news story.
  • Student Conference Area: Two letters discussing the "From the Heart" program, and answer this week's question there.
  • A press release on "From the Heart"
  • (Optional) A Media Alert and a Message Planner for "From the Heart." Don't feel pressured to do this extra work -- but sometimes students appreciate a preview of coming attractions

Lesson Two assignments due 12 midnight Sunday, Feb. 7

  •   Prepare a Message Planner for "Westland."
  •   Rewrite your Press Release for "Westland," using what you've learned in Lesson Two
  •   Prepare a Media Alert for the "From the Heart" news conference, to be distributed Feb. 6
  •   Write a Message Planner and Press Release on "Evita".

Lesson Three assignments due 12 midnight Sunday, Feb. 14

  •   Write a Message Planner and Feature Release for "Lowden Park."

Lesson Four assignments due 12 midnight Sunday, Feb. 21

  •   Write a Message Planner and Product Release for "Natgo."

Lesson Five assignments due 12 midnight Sunday, Feb. 28

  •   Prepare a Pitch Letter and a Confirmation Letter for "Haddaway"
  •   As with any new assignment, you will need to first prepare a Message Planner.
  •   Reread about Quotes, at this link.