Public Relations Writing, Lesson 7

      In this lesson you'll begin to work on writing for the ear... broadcast releases and PSAs (public service announcements). Getting your public relations message on the air is important to most PR campaigns -- and that's why "writing for the ear" is some of the most important PR writing you will do. Most people get their news from radio and television. As readership of newspapers continues to decline, broadcast audiences just keep growing. As you will see, writing for the ear differs in many important respects from writing for the eye.

      This week is the last really tough week of this course. Aren't you glad you hung in there? There will be a couple new assignments before the semester is over (see the Final Portfolio link for a complete list) but most of your time from this point forward will be spent in rewrites -- perfecting the work already accomplished.

      Your midterm test is coming up in Lesson 8. The midterm is simply another release and message planner, but this time with a time limit. Please email me and let me know when you would like to take your midterm. You will need at least two hours and I will allow you up to four hours, so if for example you want to take the exam from noon to 2pm on Monday, allow yourself an extra two hours in case you need the extra time, then set aside 12-4pm in some quiet place where you have Internet access, and email me that you want to start at noon that day. A fuller discussion of this test is available at the midterm information page.

      Your final exam will be taken in person. This is the only opportunity I have, with an online course, to verify that you are the person who has been doing the work for this course. If the release written for the final exam is noticeably different in quality from the work that has been submitted in your name over the previous 14 weeks, there will be reason to be concerned that something's fishy, right? I'm happy to say that has never been a problem in this online course and I have no reason to think it will be in the future.

      Go on to Lesson Seven
      You can always return to past lessons, if you need to. Click on Lessons at left, and then on the lesson you want.

      Keep up the good work,

      Alton Miller