You can cut & paste this page or just adapt the format to your own
word processing document, like you do with your Message Planner.
Email me this assignment, with "PRW-Lesson 14" in the "Subject" line.
Your Name ____________________________________________
Issue College Campus Civic Engagement Project
Your personal concern about the issue
Your values related to the issue
A clear call to action
And now... the Message:
Finally: From the message can you come up with an 8-10
second slogan or tagline?
This is how PR strategists get their game plan together. In any group, you should be the one to take the lead, and help focus the others' creative thinking into these productive exercises. Another important question sometimes it's the first question you ask, sometimes it comes after this kind of brainstorming, is: What's the headline? ... meaning, what exactly would you like to see in the print and broadcast news coverage of your PR activities.