VNR - Script Treatment

SCRIPT TREATMENT
:60 Television
"Dandy Candy"

Opens with anchor on camera:

IF YOU THINK CHICAGO SEEMS EVEN SWEETER THAN USUAL THIS SPRING, YOU'RE RIGHT. THAT'S BECAUSE CHICAGO'S OWN DANDY CANDY HAS OPENED A NEW PRODUCTION LINE TO PRODUCE THE DANDY CHEWY CHOCOLATE BAR.

Cut to Exterior: Dandy Candy headquarters entrance

(VO) DANDY CANDY HAS BEEN A CHICAGO FIXTURE FOR ALMOST SIXTY YEARS...

Montage: Chocolate being poured, racks of bars stamped with Dandy logo, sprinkles sprayed onto drying bars, other shots ad lib:

MAKING THE POPULAR DANDY GRAMS AND DANDY CRUNCHY BARS FOR TWO GENERATIONS OF CANDY LOVERS ACROSS THE COUNTRY AND AROUND THE WORLD.

Close-up on new "Chewy Chocolate" candy bar

NOW THERE'S A NEW KID ON THE BLOCK WITH A NEW TASTE AND FEEL BUT THE SAME FAMILIAR LOOK -- CHEWY CHOCOLATE...

Shots of new machinery, with workers pouring chocolate.

OUR TASTE FOR CANDY HASN'T CHANGED, BUT CANDY TECHNOLOGY HAS, AND THE NEW ASSEMBLY LINE IS STATE-OF-THE-ART.

On camera: CG: Barney Golub, Candy Technician

"IT'S FUNNY BUT THE SWEET TOOTH STAYS REMARKABLY CONSISTENT OVER TIME. IF WE MAKE EVEN SLIGHT ADJUSTMENTS IN OUR DANDY GRAMS, WE HEAR ABOUT IT -- YOU SHOULD READ SOME OF THE LETTERS! SO IT'S A PRETTY BIG DEAL, COMING UP WITH A TOTALLY NEW CANDY BAR."

Shots of candy laboratory with technicians at work, examining test tubes, etc.

TO DEVELOP THE NEW DANDY CHEWY CHOCOLATE BAR, CANDY SCIENTISTS HAD TO GO BACK TO BASICS...

Montage of factory process, with a candy taster showing candy's chewiness... Barney Golub (VO):

"WE ACTUALLY HAD TO ENGAGE THE MOLECULAR STRUCTURE OF CHOCOLATE AND REDESIGN THE MOLECULE TO MAKE CHOCOLATE THAT'S NOT ONLY TASTY BUT CHEWY. WE'VE PRODUCED A CHEWY CHOCOLATE THAT'S RICHER AND ALSO A LOT LONGER-LASTING."

Cut to exterior, new factory loft building

THE NEW DANDY CANDY ASSEMBLY LINE WAS INSTALLED IN A RENOVATED LOFT BUILDING, NEXT TO THE COMPANY'S FAMILIAR FACTORY SITE, AT 4500 SOUTH HALSTED STREET.

Shots of assembly line focusing on men and women at work

WHILE PRODUCTION CONTINUES FULL-STEAM ON THE DANDY GRAMS AND CRUNCHY BARS, THE NEW LINE HAS ADDED ANOTHER 35 EMPLOYEES TO CHICAGO'S SKILLED WORKFORCE -- AND HAS BROUGHT A NEW GENERATION OF PROFESSIONALS INTO THE WORKPLACE.

On camera: Marshall Witt, Candymaker

"I GREW UP ON DANDY CANDY. IT WAS ALWAYS A PART OF MY LIFE. MY GRANDMOTHER WORKED IN THE FIRST DANDY PLANT BACK DURING WORLD WAR II...

Cut to still shot: WWII era Witt family photo... Witt (VO)

AND MY DAD RETIRED FROM DANDY AS A SUPERVISOR ONLY LAST YEAR. AND NOW I JUST STARTED IN THE NEW PLANT. SO I'M THE THIRD GENERATION OF MY FAMILY TO -- WHAT I CALL IT -- BRING A LITTLE SWEETNESS INTO THE WORLD!"

Pull back from close-up of candy bars in rack, side by side: Dandy Grams, Dandy Crunchy Bars, and Dandy Chewy Chocolate Bars

THE NEW DANDY CANDY CHEWY CHOCOLATE BARS ARE CURRENTLY AVAILABLE IN WHAT THE COMPANY CALLS A LIMITED EDITION, AND ARE BEING SOLD EXCLUSIVELY AT THE DANDY CANDY DOWNTOWN LOCATION ON MICHIGAN AVENUE....

Cut to Exterior, Dandy Candy on Michigan Avenue.

BY THE SUMMER, WHEN THE NEW PLANT IS IN FULL PRODUCTION, DANDY CANDY CHEWY CHOCOLATE WILL TAKE ITS PLACE IN STORES AND VENDING MACHINES ACROSS THE COUNTRY.

Anchor on camera inset: Dandy logo

DANDY CANDY EXECUTIVES SAY THE NEW CHEWY CHOCOLATE FORMULA WILL BE LICENSED TO OTHER MANUFACTURERS OF FINE CANDY AND WILL BE AVAILABLE IN SINGLE-BITE AND CANDY BOX OFFERINGS.