- Really long feature stories start off with the same inverted pyramid
- Just when you think you've read enough, you will encounter a transitional sentence, represented here as a pivot between two blocks of text.
- Then you'll get into analysis -- "on the other hand" -- and more detailed research and explanation, with some very interesting, in-depth coverage of your topic.
- For longer PR writing assignments, this may be a good way to get the reader engaged and ready to follow you into the weeds.
The Exclamation Point
- This is my favored approach -- it's the same as the inverted pyramid, except that you recap -- restate your message -- in the final paragraph.
- You can also save some surprise element of the story for revelation at the end -- as a kind of punchline. Be careful about what you bury here, though, because many readers will never get that far into your story.
- One way to split the difference is to include everything where it belongs, in the inverted pyramid, but then to use the final paragraph of your release as a pithy, lively, punchy quote that restates your message.