Public Relations Writing: Lesson #2 - p. 2



Planning your Message and Pre-writing your release (continued)

Your press release needs to be planned. To help you do that we have invented the Message Planner.

The Message Planner is a fill-in-the-blanks invention to help you focus on the story you're trying to write.

There are two versions of the Message Planner: Check out these two links:

  • the original, a one-page form you can use in the field, interviewing or researching.

  • the digital version, for computer work --you'll use that one when turning in writing assignments.

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