Public Relations Writing: Lesson #1 - page 3


Now, to show how news stories can vary, I want you to re-think the story presented in this article. Shift the point of view. Using the same basic facts, ask yourself:

    Who else could be the center of this story?

    What is it they're doing (or having done to them) that could make them the center?

    When is it going to happen (or when did it happen)?

    Where?

    Why or how is this story newsworthy, with this new center of focus -- it could be the same as in the article, or it could have other significance.

Okay, first feedback -- Take a minute to do this right now, while you're thinking about it... this is like an in-class exercise. Send me a simple document that identifies any valid Who-What-Where-When-Why for this story. It may be the "original" from page 2, or a viable alternative from this page, above -- or some third choice. Any supportable approach is acceptable.

Send me an attachment (Microsoft Word Document) by email, to amiller@colum.edu .

    Note: Call the document PRW-yourlastname-5Ws
    Also, In the "Subject:" field of your email put PRW-yourlastname-5Ws

In the interest of transparency, here's why I am giving you this "in-class assignment"

  1. so I can take note of when you are signing on to read this lesson, and
  2. so we can identify anyone who isn't able to send me a readable attachment (maybe due to problems caused by your browser, platform, email software, basic computer competence).
  3. . . . and also as testimony that the 5W's are a flexible tool.

After you have done this work, go on to the next page.

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