Public Relations Writing Online
Information on your Midterm Exam
You have already had an opportunity to study the Press Release Checklist, and you know "How I Grade a Press Release" from the information you found in the "Examples" link (some of which is reprinted below). In the lesson material you have all you need to do a thorough self-edit of your work. Self-editing is very important to your success as a PR writer, and in an online course it's especially necessary.
When I grade your midterm, I give about 25 percent weight to the Message Planner. The pre-writing process is one of the most important objectives of this course, and if you have skimped on the Key Ideas, or skated on the organization of paragraphs, or missed the point on the angle or message or 5 W's, that will affect your grade -- usually by one grade point (a "B" turns into a "C") -- or worse.
Take a look at your press release drafts with these points in mind. How does your work compare? What can be improved? clarified? made stonger? You must learn to be your own best editor, and by now you should be clear on what we're looking for in an effective press release.