Public
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Writing:
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Welcome to Public Relations Writing
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This is an online version of a class in Public Relations Writing that I have taught at Columbia College Chicago since 1990. It is usually taught in the classroom, with a good deal of interaction among members of the class.
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This course is offered in the School of Media Arts at Columbia College Chicago, one of the leading arts and communications colleges in the English-speaking world. Once students have enrolled in the course they receive a username and password that will open the door to a 15-week program of learning to write -- press releases, public service announcements, video news releases, pitch letters, backgrounders, and all the other tools of a skilled public relations professional.
PR writing -- writing to persuade and inform -- is at the heart of the marketing communication culture that defines our age. Whether your interests lead you toward the arts, or politics and social causes, or sports, or individual entrepreneurship -- every contemporary arena is dominated by the language and culture of marketing communication.
Can you learn to write online? Yes, you can. But you won't do it by reading a textbook -- whether on paper or online. You'll do it the only way that works -- by writing and rewriting, and working with an editor who's listening to your personal voice, and paying attention to your individual strengths and weaknesses.
Can you keep yourself motivated? Are you already bored with this page of instructions and information? If so, you might want to reconsider taking an online course. In the classroom your instructor supplies a lot of the energy with body language, tone of voice, questions and challenges, humor, etc. Online, you have to supply most of that yourself! Are you up to keeping yourself turned on and motivated? Think about it.
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Alton Miller