Web Search & Useful Sites
Purdue University Online Writing Lab is
a terrific resource for a writer-in-training (and aren't we
all?). The OWL is designed to offer
distance learning for the Purdue community as well as other
Internet users. Their primary goal is to help writers improve
their writing skills by offering them a variety of online
services and materials and an introduction to searching for
information on the Internet. They also hope that this project
will help to develop future innovative uses of the Internet for
distance learning and writing instruction.
Additional Writing-Related Resources
of all kinds are available at the Purdue site.
The Kirk Hallahan
home page at Colorado State University is another good site
for PR resources. Follow his links to the
Publicity Primer
for example, or to his
Short Style Guide, or his Course Resources, a collection of PR links which far
excels the few selections on the web page you're now reading.
Public Relations: An Overview
is a good outline of what PR is, what PR does, the elements of
PR, etc. -- provided by the Public Relations Society of America.
PSA Research
is an online information library dedicated to public service
advertising, hosted by Goodwill Communications. It includes
PSA News articles, monographs, evaluation tips, media
placement techniques, and case studies.
Samples of PSAs
are available online from a growing list of agencies, including
the National Crime Prevention Council On-Line Resource Center.
Increasingly, non-profits are using the Web to post not only PSA
scripts, but audio and video versions for downloading.
More samples of
PSAs are available from RadioSpace, "a radio broadcasting
agency that provides news and programming services to radio
stations and organizations." See for yourself.
"
Helpful addresses"
is an aptly titled website of
"Helpful Addresses for Promotion and Publicity." Devised by an
online company called Acclaimed Web Marketing & Design, it
includes connections to over 9,000 libraries and 1,500 U.S.
newspapers, as well as information on "Cyber Press
Centers", or How to Attract Journalists to Your Web Site,
PR online resources
abound -- take a
look at this site, compiled
by Impulse Research Corp. of Los Angeles, to see what I'm talking
about.
Internet Publicity Resources are catalogued on this site by
Steve O'Keefe, who wrote Publicity on the Internet. Well
worth browsing.
PR Ethics:
an essay from the Public Relations Society of America on ethics
in public relations.
"Ethics in the Field of Public Relations,"
a student essay on the same subject.
The Elements of Style --
This is the complete text of the classic 1918 first edition of The Elements of
Style by William Strunk, Jr. Though some usage rules have
changed, this is still very helpful -- particularly with the aid
of hyperlinks that cross-reference many related items.
Fowler's The King's English --
This is the complete text of the 1908 2nd edition of another classic, The King's
English, by H.W. Fowler -- a delightful read, also
embellished with
hyperlinks.
Bartlett's Familiar Quotations --
This is the complete text of the 1901 9th edition, which is
searchable by author or by key words in the collected quotations.
Like the previous two listings (Strunk and Fowler) it is of
course somewhat dated -- but the price is right, and all the
information is fascinating and useful.
InfoScavenger
is a commercial PR newsletter, but its opening web page has some
good tips on writing press releases, etc. Sites like this provide
an eye-opening doorway to the PR industry.
The Well-Tempered
Press Release is a diverting essay on the care and feeding of
press releases -- another useful point of view.
You can launch an internet
search for
the topic of your choice
from this page, by using the About.com search form below. Enter
the search term in the box (or leave the box blank, to go to a
Web page of general information for writers), and click the "Go"
button. After your search, use your browser's "back" button to
return to this site.
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