Final Portfolio & Final Exam


Your Final Portfolio is due at midnight on Sunday, May 13.
The final portfolio must be submitted in the Moodle assignment portal for Lesson 15. You may save or use this URL at any time up to and including May 13.
Double check each release against the information on the page,
Evaluating Press Releases and the Press Release Checklist

Final Portfolio

Your Final Portfolio is actually just a collection of your last best work on the final draft of each assignment. I do not want you to spend your hard-earned money on a fancy portfolio presentation book. If, however, you're interested in what a good portfolio should look like, take a look at this page on Resumes, Portfolios and Cover Letters from Texas Tech University.)

Your portfolio should arrive as a single document with nine attachments. That is, each assignment should be in its own Microsoft Word document, (with the message planner plus writing assignment), and all nine assignments should be grouped together.

  1. Media Alert for "From the Heart". No rewrite necessary but make sure you have properly formatted it. Text will not need rewriting once your grammar and spelling are correct.
  2. Press Release and Message Planner for "From the Heart" (Westland). This was your first, "benchmark" assignment. You did not write a message planner for this, until you created your PSA and Broadcast Release.
  3. Press release and Message Planner for "Evita"
  4. Product Release and Message Planner for "Product" (Natgo)
  5. Feature Release and Message Planner for "Feature" (Lowden Park)
  6. Press release and Message Planner for "Midterm" (Haddaway)
  7. 30-second PSA and a Broadcast Release ("PSA") with Message Planner
  8. Script Treatment and Working Script ("VNR") with Message Planner
  9. Confirmation Letter and Pitch Letter ("Pitch") with Message Planner
  10. Final Exam Press release and Message Planner - this will not be in your portfolio since you will be submitting it via Moodle your final exam schedule.

Final Thoughts


If you're satisfied with your grade on any assignment, for example if you got a "C" and do not care to improve it, you may skip the rewrite. I realize that many of my students are not PR majors, and you may choose to stick with the "C" rather than chase an "A". However, if you earned a "D" or "F" on your first draft, I would suggest making the effort to improve that grade.

Be sure to read the Naming Files instructions.

Keep up the good work,

Alton Miller