Case Study: Dandy Candy



Working Script

Note that the Working Script contains the same content as the Script Treatment -- the only real difference is that it is formatted into two colums.

           VIDEO
                                
Anchor on camera                
                                
                                
                                
                                
                                
                                
                                
Exterior: Dandy Candy           
headquarters entrance           
                                
                                
Montage: Chocolate being        
poured, racks of bars           
stamped with Dandy logo,        
sprinkles sprayed onto          
drying bars...                  
                                
Close-up on new                 
candy bar                       
                                
Shots of new machinery          
                                
                                
                                
Barney Golub,                   
Candy Technician                
                                
                                
                                
                                
                                
                                
                                
Shots of candy laboratory       
with technicians                
at work                         
                                
Barney Golub voice over         
                                
Montage of factory              
process, with a candy           
taster showing                  
candy's chewiness               
                                
                                
Exterior, new                   
factory loft building           
                                
                                
                                
                                
Shots of assembly               
line focusing on                
men and women at                
work                            
                                
                                
                                
                                
Marshall Witt,                  
Candymaker                      
                                
                                
                                
Still shot: WWII era
Witt family photo.
Witt (VO)
                                
                                
                                
                                
Pull back from close-up         
of candy bars in                
rack, side by side:             
Dandy Grams,                    
Dandy Crunchy Bars, and         
Dandy Chewy Chocolate Bars      
                                
Exterior,                       
Dandy Candy on Michigan         
                                
                                
                                
                                
Anchor on camera                
inset: Dandy logo  


 
             AUDIO

IF YOU THINK CHICAGO SEEMS EVEN 
SWEETER THAN USUAL THIS SPRING, 
YOU'RE RIGHT. THAT'S BECAUSE 
CHICAGO'S OWN DANDY CANDY HAS 
OPENED A NEW PRODUCTION LINE TO 
PRODUCE THE DANDY CHEWY CHOCOLATE 
BAR.

DANDY CANDY HAS BEEN A CHICAGO 
FIXTURE FOR ALMOST SIXTY YEARS, 
MAKING THE POPULAR DANDY GRAMS AND
DANDY CRUNCHY BARS FOR TWO 
GENERATIONS OF CANDY LOVERS ACROSS
THE COUNTRY AND AROUND THE WORLD.

NOW THERE'S A NEW KID ON THE BLOCK
WITH A NEW TASTE AND FEEL BUT THE 
SAME FAMILIAR LOOK -- CHEWY 
CHOCOLATE

OUR TASTE FOR CANDY HASN'T        
CHANGED, BUT CANDY TECHNOLOGY HAS,
AND THE NEW ASSEMBLY LINE IS 
STATE-OF-THE-ART.                 

"It's funny but the sweet tooth 
stays remarkably consistent over 
time. If we make even slight      
adjustments in our Dandy Grams, we
hear about it -- you should read  
some of the letters! So it's a    
pretty big deal, coming up with a 
totally new candy bar."           

TO DEVELOP THE NEW DANDY CHEWY 
CHOCOLATE BAR, CANDY SCIENTISTS 
HAD TO GO BACK TO BASICS.

"We actually had to engage the 
molecular structure of chocolate 
and redesign the molecule to make 
chocolate that's not only tasty 
but chewy. we've produced a chewy 
chocolate that's richer and also 
a lot longer-lasting."

THE NEW DANDY CANDY ASSEMBLY LINE 
WAS INSTALLED IN A RENOVATED LOFT 
BUILDING, NEXT TO THE COMPANY'S 
FAMILIAR FACTORY SITE, AT 4500 
SOUTH HALSTED STREET.

WHILE PRODUCTION CONTINUES FULL- 
STEAM ON THE DANDY GRAMS AND 
CRUNCHY BARS, THE NEW LINE HAS 
ADDED ANOTHER 35 EMPLOYEES TO 
CHICAGO'S SKILLED WORKFORCE -- AND
HAS BROUGHT A NEW GENERATION OF 
PROFESSIONALS INTO THE WORKPLACE.

"I grew up on Dandy Candy. It was 
always a part of my life. My 
grandmother worked in the first 
Dandy plant back during World War 
II and my Dad retired from Dandy 
as a supervisor only last year.
And now I just started in the new 
plant. So I'm the third generation
of my family to -- what I call it 
-- bring a little sweetness into 
the world!"

THE NEW DANDY CANDY CHEWY 
CHOCOLATE BARS ARE CURRENTLY 
AVAILABLE IN WHAT THE COMPANY 
CALLS A LIMITED EDITION, AND ARE 
BEING SOLD EXCLUSIVELY AT THE 
DANDY CANDY DOWNTOWN LOCATION ON 
MICHIGAN AVENUE. BY THE SUMMER, 
WHEN THE NEW PLANT IS IN FULL 
PRODUCTION, DANDY CANDY CHEWY 
CHOCOLATE WILL TAKE ITS PLACE IN 
STORES AND VENDING MACHINES ACROSS
THE COUNTRY.

DANDY CANDY EXECUTIVES SAY THE NEW
CHEWY CHOCOLATE FORMULA WILL BE 
LICENSED TO OTHER MANUFACTURERS OF
FINE CANDY AND WILL BE AVAILABLE 
IN SINGLE-BITE AND CANDY BOX 
OFFERINGS.

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