Public Relations Writing: Assignments

Lesson One assignments due Monday, Sept. 30

• Online Student Basic Skills test
• Distance Education Survey
• two letters (via email) discussing the "From the Heart" program.
• an email discussing the news story from the Chicago Tribune .
• a news analysis of an article generated from a press release
• a press release on "From the Heart"
• Read Chapter 1 and Chapter 9 in the text.

Lesson Two assignments due Monday, Oct. 7

• Take the Quiz for Class 2
• Prepare a Message Planner for "From the Heart."
• Rewrite your Press Release for "From the Heart."
• Prepare a Media Alert for the "From the Heart" news conference, to be distributed Jan. 12.
• Read Chapter 5, and "Qualities of Good Message Design," pp. 268-270.

Lesson Three assignments due Monday, Oct. 14

• Take the Quiz for Class 3
• Read Chapter 11, and the beginning of "The Creative Process," pp. 256-258.
• Writing assignments are given in the lesson material.

Lesson Four assignments due Monday, Oct. 21

• Take the Quiz for Class 4
• Read Chapter 2 in the text.
• Writing assignments are given in the lesson material.

Lesson Five assignments due Monday, Oct. 28

• Take the Quiz for Class 5
• Read Chapter 3 in the text.
• Writing assignments are given in the lesson material.

Lesson Six assignments due Monday, Nov. 4

• Take the Quiz for Class 6
• Read Chapter 6 in the text.
• Writing assignments are given in the lesson material.

Lesson Seven assignments due Monday, Nov. 11

• Prepare a 30-second PSA on the Westland College food drive. It should "Begin" on Jan. 14 and "End" on Jan. 21.

• Prepare a Broadcast Release on the Westland College food drive. It should also "Begin" on Jan. 14 and "End" on Jan. 21.

• Read Chapter 10 in the text for additional information on broadcast writing.

Lesson Eight assignment

• Take the midterm exam this week. See the Midterm Information page for detailed information.

Lesson Nine assignments due Monday, Nov. 25

• Write a script treatment and a working script for the "worthy cause" that you want to consider as your client. Follow the directions in the lesson.

• Read Chapter 14 in the text.

Lesson Ten assignments due Monday, Dec. 2

• I'm not making any new writing assignments in this lesson. This is a good time to catch up on the work you've done previously.

• Read Chapter 4 in the text.