Welcome to Public Relations Writing, Week 10
The subject this week is PR and the Web -- an increasingly important venue for PR writing. As a PR writer, you're not expected to be a Web designer, but as you have already seen over the past few weeks, there are a number of design considerations in all PR writing -- for example, coming up with a visual on your Message Planner.
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I'm not a Web designer, I'm a PR writer, yet here I am, communicating to you on the Internet, putting certain basics into practice.
Increasingly, the Internet is becoming one of our most effective tools -- for communicating, for promoting, for researching, and other PR writing activities. Not using the Internet to the fullest would be like publicists who refused to use newfangled devices like copiers and fax machines, back when they were first introduced. PR writers who know how to exploit the advantages of the Internet are going to have a distinct advantage over those who are still figuring it out.
I'm not making any new writing assignments in this lesson. This is a good time to catch up on the work you've done previously. You can do your rewrites even before you receive my comments on your previous work, as you come to better understand what is expected of you, from the examples I have posted.
Once again, before you begin this week's lesson, here's another short Quiz for you to complete and send back to me.
Keep up the good work,
Alton Miller