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June/July 2001 PR Writing Calendar


Sun Mon Tue Wed Thu Fri Sat
10
11
Students' first sign-on
12
Lesson One
The basics of PR writing, 5 W's, angle & message
13
14
15
Lesson Two
Types of release, using the Message Planner
16
17
18
19
Lesson Three
More powerful messages, basic research
20
21
22
Lesson Four
Types of press release lead, using the Internet
23
24
25
26
Lesson Five
Writing for the ear: broadcast releases, PSAs
27
28
29
Lesson Six
Video news releases and satellite media tours
30
Jul 1
2
3
Lesson Seven
Pitching your story; press release enhancements
4
5
6
Lesson Eight
Newsletters, brochures, and other PR communications
7
8
9
10
Lesson Nine
Speeches, remarks, and similar presentations
11
12
13
Lesson Ten
Public Relations campaign design
14

Final exam to be taken on campus (or proctored at another location) no later than August 4.

Sun Mon Tue Wed Thu Fri Sat