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June/July 2001 PR Writing Calendar
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10 |
11 Students' first sign-on |
12 Lesson One The basics of PR writing, 5 W's, angle & message |
13 |
14 |
15 Lesson Two Types of release, using the Message Planner |
16 |
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17 |
18 |
19 Lesson Three More powerful messages, basic research |
20 |
21 |
22 Lesson Four Types of press release lead, using the Internet |
23 |
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24 |
25 |
26 Lesson Five Writing for the ear: broadcast releases, PSAs |
27 |
28 |
29 Lesson Six Video news releases and satellite media tours |
30 |
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Jul 1 |
2 |
3 Lesson Seven Pitching your story; press release enhancements |
4 |
5 |
6 Lesson Eight Newsletters, brochures, and other PR communications |
7 |
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8 |
9 |
10 Lesson Nine Speeches, remarks, and similar presentations |
11 |
12 |
13 Lesson Ten Public Relations campaign design |
14 |
Final exam to be taken on campus (or proctored at another location) no later than August 4. | ||||||
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