Final
Exam
Information

Final Portfolio & Extra Credit


Due no later than 12 noon on the final Friday of the semester,
in the Columbia College Marketing Communication Dept.
624 S. Michigan Ave., Chicago 60605 - 8th Floor front desk


Please be sure to double check each release against the information on the page, Evaluating Press Releases

  • Media Alert for "From the Heart"

  • Press Release and Message Planner for "From the Heart"

  • Press release and Message Planner for "Evita"

  • Product Release and Message Planner for "Natgo"

  • Feature Release and Message Planner for "Lowden Park"

  • Press release and Message Planner for Haddaway (Midterm)

  • 30-second PSA and a Broadcast Release for "From the Heart"

  • Script Treatment and Working Script (VNR assignment)

  • Confirmation Letter and Pitch Letter for "Haddaway"

Your final portfolio must be professionally presented, in hard copy (not online attachments), in a form suitable for delivery to an editor. Do not, however, spend your hard-earned money on a fancy portfolio presentation book. It is perfectly acceptable for me to receive your work in one of the transmittal envelopes available in the Marketing Communication Office. I will be evaluating the professional look of each item, not the overall presentation of your portfolio. Also, be sure to keep your own copies of your work,as your final portfolio will not be returned to you.

(If, however, you're interested in what a good portfolio should look like, take a look at this page on Resumes, Portfolios and Cover Letters from Texas Tech University.)

And, for extra credit, which will have the same weight as each of the other assignments: we will throw out your lowest graded assignment (not counting the final exam, which is final) and substitute the grade you receive on the extra credit assignment. You may do either or both:

  • Planning Memo: From your reading about planning memos in Lesson Twelve, prepare a planning memo for Jessica Haddaway, to outline your PR ideas for getting the most mileage out of Jessica Haddaway's appointment at Armitage Hall.

  • Backgrounder: From your reading about backgrounders in Lesson Twelve, prepare a 4-5 page backgrounder for the Natgo promotion, on natural gas as a motor fuel.