Final Portfolio & Extra Credit

Due no later than 12 noon on Friday of the final week.
Please be sure to double check each release against the information on the page, Evaluating Press Releases
  • Media Alert for "From the Heart"

  • Press Release and Message Planner for "From the Heart"

  • Press release and Message Planner for "Evita"

  • Product Release and Message Planner for "Product" (Natgo)

  • Feature Release and Message Planner for "Feature" (Lowden Park)

  • Press release and Message Planner for Haddaway

  • Press release and Message Planner from your Final Exam

  • 30-second PSA and a Broadcast Release (PSA) with Message Planner

  • Script Treatment and Working Script (VNR) with Message Planner

  • Confirmation Letter and Pitch Letter (Pitch) with Message Planner

Your final portfolio must be professionally presented, in hard copy (not online attachments), in a form suitable for delivery to an editor. Do not, however, spend your hard-earned money on a fancy portfolio presentation book. It is perfectly acceptable for us to receive your work in one of the transmittal envelopes available in the Marketing Communication Office. We are evaluating the professional look of each item, not the overall presentation of your portfolio. Also, be sure to keep your own copies of your work,as your final portfolio will not be returned to you.

(If, however, you're interested in what a good portfolio should look like, take a look at this page on Resumes, Portfolios and Cover Letters from Texas Tech University.)

And, for extra credit, which will have the same weight as each of the other assignments: we will throw out your lowest graded assignment (not counting the final exam, which is final) and substitute the grade you receive on the extra credit assignment. You may do either or both:

  • Planning Memo: From your reading about planning memos in Lesson Twelve, prepare a planning memo for Jessica Haddaway, to outline your PR ideas for getting the most mileage out of Jessica Haddaway's appointment at Armitage Hall.

  • Backgrounder: From your reading about backgrounders in Lesson Twelve, prepare a 4-5 page backgrounder for the Natgo promotion, on natural gas as a motor fuel.