Write a pitch letter and a confirmation letter using the
Natgo, Inc. is a new franchise company that is planning to build a factory in Turtle Bay...
it has big plans for a chain of natural-gas stations, nationwide...
Natural gas is not the same thing as gasoline. Use the
Internet to look it up...
Natgo will also manufacture pumps for Amoco, Exxon, and other gas stations, who
are still in discussions with Natgo. If the talks go well, the
standard gas companies are expected to agree to sell Natgo under their own brand
name, using separate pumps (like they now sell diesel fuel)...
Natgo partners Jon Wollmann and Allen B. Wiess have lined up financing from major investors (one big investor is Bill Gates), who agree that U.S. consumers may at last be ready for a network of alternative gas stations...
Natgo is looking for entrepreneuers who are ready to invest in this new network -- that is, people who would like to open their own natural-gas station as part of the new Natgo chain...
To new franchisees (people who have the money and the business skills to open and manage their own Natgo station) they will provide a number of incentives...
they'll supply outdoor signs and other advertising/display graphics, available at below cost...
they'll install the pumping equipment, also available at cost...
they'll be running a nationwide advertising campaign on TV and radio and in magazines, which will of course benefit local franchisees...
they'll also supply free ad art for local advertising that franchisees will want to do on their own...
they'll provide employee training...
Natgo will also manufacture conversion kits for franchisees to distribute to motorists, which will enable people to convert their present cars to run on natural gas -- as well as gasoline... this means that you can adapt your car to use natural gas... it will cost about $150, and it could save you about $50 every 1,000 miles...
Wollmann and Wiess will be advertising franchise opportunities in magazines like "Inc." and "Entrepreneur." They would also like to get free publicity... that's why they've hired your firm...
The factory will be built on a parcel of land formerly owned by the county at Two Day Road and I-69, just within the city limits. If all goes as planned, construction of the simple structure will begin in April of 2002 and production will begin as early as October 2002...
Natgo's temporary "world headquarters" are located at 100
Belevue Road, in Turtle Bay. They have a toll-free phone number for inquiries -- 800-432-1111...
You want to book Jon Wollmann, president of the
new company, on the Sam Gordon Show. This is a weekly community
affairs program on the local public radio station, WKYK-FM,
located at 12500 Persimmon Avenue. It is heard all across Central
Illinois, but mostly in Persimmon County. You are writing to Sam
Gordon himself, who arranges all his own interviews (i.e., no
intern or program assistant).
The show is broadcast live every Sunday evening, 7-10
p.m. After your successful pitch letter, you and Sam agree
that Wollmann will be on for a half-hour, 8:00-8:30, to talk
about the Natgo project.
You will succeed in booking him on Sunday, Jan. 19,
(You need this information for the confirmation letter.)