Writing for Internet sites is the focus of Chapter 14 in your textbook. 1 .
As a PR writer, you're not expected to be a Web designer, but as you have already seen over the past six weeks, there are a number of design considerations in all PR writing -- for example, coming up with a visual on your Message Planner. I'm not a Web designer, I'm a PR writer, yet here I am, communicating to you on the Internet, putting certain basics into practice. For example,
First, Web writing should be as much like radio writing as possible -- that is, like spoken speech. We'll talk about this more in the weeks to come.
Second, this Web site is different from most of the sites you'll be writing for. When writing a Web site you don't usually have a "captive audience" as I do. Online courses are not like commercial sites where the customer is tempted to wander off... students are paying good money to learn an important skill and so teachers can make certain assumptions about both the comprehension level (no need to dumb down) and the motivation (you're going to be here once a week) -- which is why I break some of the rules for Web writing.
Go on to the next page.
|<< previous page||next page >>|