PR Writing and the Internet
"PR Writing and the Web" involves four different areas of study
That is, publicizing your client using a Web site, as a supplement to print and broadcast media publicity; or writing for internal communications within a company. This is using the Internet as yet another medium.
That is, when your client has a Web site that needs to be publicized; your PR writing in this case may be for print or broadcast media, and not on the Internet... the Web site is more like the product you are publicizing.
That is, using the Internet as one of your tools for gathering information (we'll be talking about this more next week when we discuss Research.)
That is, taking advantage of the many opportunities of the Internet as a means of communication -- e.g., for pitch letters.
Many of the key points about writing for the Internet also apply to PR writing in general. They will reinforce other points I want to make about your press release assignment work, which I'll be discussing with you individually.
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