Your Name ____________________________________________

Issue __________________________________________________
                              In five words or less

Your current concern about the issue
     Why are you concerned? Why right now?

Your values related to the issue
     What do you believe? What ideals or principles are implicated?

A clear call to action
     What do you want people/voters to do about it?

And now... the Message:
     What is the theme that you want the "buzz" to be about?

Finally: From the message can you come up with an 8-10 second slogan or tagline?
     Think "It's the economy, stupid" or "Read my lips -- no new taxes"