For some time I have been trying new themes far different from
those around which you have seen me entwine my verses up to now.
I believe that I have found a source of inspiration in
prospectuses... catalogues, posters, advertisements of all sorts.
Believe me, they contain the poetry of our epoch. I shall make it
Guilliaume Apollinaire, Soirées, 1912
When the historian of the Twentieth Century shall have finished
his narrative, and comes searching for the sub-title which shall
best express the spirit of the period, we think it not at all
unlikely that he may select The Age of Advertising for the
Printer's Ink, May 25, 1915
my country, 'tis of
you, land of the Cluett
Shirt Boston Garter and Spearmint
Girl With The Wrigley Eyes (of you
land of the Arrow Ide
and Earl &
Collars) of you i
sing: land of Abraham Lincoln and Lydia E. Pinkham
land above all of Just Add Hot Water And Serve--
from every B.V.D.
let freedom ring
e.e. cummings, from POEM, OR BEAUTY HURTS MR.
Would you persuade,
speak of Interest,
not of Reason.
Benjamin Franklin, Poor Richard's Almanack, 1734