Columbia College Chicago
admissions students faculty + staff alumni infodesk visitors

    The Culture of Advertising shapes and colors the world we live in...

“For some time I have been trying new themes far different from those around which you have seen me entwine my verses up to now. I believe that I have found a source of inspiration in prospectuses... catalogues, posters, advertisements of all sorts. Believe me, they contain the poetry of our epoch. I shall make it spring forth.”
  • Guilliaume Apollinaire, Soirées, 1912

“When the historian of the Twentieth Century shall have finished his narrative, and comes searching for the sub-title which shall best express the spirit of the period, we think it not at all unlikely that he may select ‘The Age of Advertising’ for the purpose.”

  • Printer's Ink, May 25, 1915

my country, 'tis of
you, land of the Cluett
Shirt Boston Garter and Spearmint
Girl With The Wrigley Eyes (of you
land of the Arrow Ide
and Earl &
Collars) of you i
sing: land of Abraham Lincoln and Lydia E. Pinkham
land above all of Just Add Hot Water And Serve--
from every B.V.D.
let freedom ring

  • e.e. cummings, from POEM, OR BEAUTY HURTS MR. VINAL, 1926

Would you persuade,
speak of Interest,
not of Reason.

  • Benjamin Franklin, Poor Richard's Almanack, 1734

    this website is a celebration of ...

Go to next page

Most of the quotations on this page cited in James B. Twitchell's fascinating book,
Adcult USA, published by Columbia University Press, ©1996