Public Relations Writing 54-1701-05
New This Week
5 W's Worksheet
How I Grade
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Public Relations Writing: Assignments
for all the information you need to do the first assignment of this course -- which is to write a press release about a food drive. Name the assignment "PRW-yourname-PRHeart" and email to me by midnight Sunday, Feb. 2. Click here This is a "benchmark" assignment and will not be graded, so do your best and don't worry about the rest.
assignments due 12 midnight Sunday, February 8
assignments due 12 midnight Sunday, February 15
and Message Planner on " Press Release ", Evita Here's that link again, to your
, as promised. PR Checklist Go online to a news service website (Chicago Tribune, Sun-Times, etc.) and email me a link to a story you believe was generated by a press release. Be prepared to support your finding.
correctly is very important. Click on that link and follow instructions. Naming Files If you have not yet done so, prepare a
for the Media Alert " news
conference. " Westland (Click here for on creating your Message Planner.) more information
assignment due midnight Sunday, Feb. 22
Read the lecture notes for Lesson Four with particular focus on the Product Release. (you will find my lecture notes by going to " New This Week" -- on the navigation bar at left)
Also read the two web pages about Associated Press News Style, also at " New This Week" -- on the navigation bar at left) Write a
Message Planner and Product Release for "Natgo."
Lesson Five assignments due midnight Sunday, March 1
Message Planner and Feature Release for "Lowden Park." Full information
at this link.
Lesson Six assignments due midnight Sunday, March 8
Pitch Letter and a Confirmation Letter for
"Haddaway" As with any new assignment, you will need to first prepare a Message Planner.
, at this link. Quotes
assignments due midnight Sunday, March 15
30-second PSA on the Westland College food drive. It should "Begin" on Jan. 14 and "End" on Jan. 21. Prepare a
Broadcast Release on the Westland College food drive. It should also "Begin" on Jan. 14 and "End" on Jan. 21.
assignment due during Week 8
Email me about your
midterm. You'll find complete instructions at the
assignments due midnight Sunday, April 5
script treatment and a working script for the "worthy cause" that you want to consider as your client. Follow the directions in the lesson.