Public
Relations
Writing

54-1701-05

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Public Relations Writing: Assignments


Lesson One assignment due 12 midnight Sunday, February 1

    Click here for all the information you need to do the first assignment of this course -- which is to write a press release about a food drive. Name the assignment "PRW-yourname-PRHeart" and email to me by midnight Sunday, Feb. 2. This is a "benchmark" assignment and will not be graded, so do your best and don't worry about the rest.


Lesson Two assignments due 12 midnight Sunday, February 8


Lesson Three assignments due 12 midnight Sunday, February 15

  • Write a Message Planner and Press Release on "Evita",
  • Here's that link again, to your PR Checklist, as promised.
  • Go online to a news service website (Chicago Tribune, Sun-Times, etc.) and email me a link to a story you believe was generated by a press release. Be prepared to support your finding.
  • Naming Files correctly is very important. Click on that link and follow instructions.
  • If you have not yet done so, prepare a Media Alert for the "Westland" news conference.
  • (Click here for more information on creating your Message Planner.)


Lesson Four assignment due midnight Sunday, Feb. 22

  • Read the lecture notes for Lesson Four with particular focus on the Product Release. (you will find my lecture notes by going to "New This Week" -- on the navigation bar at left)
  • Also read the two web pages about Associated Press News Style, also at "New This Week" -- on the navigation bar at left)
  • Write a Message Planner and Product Release for "Natgo."

Lesson Five assignments due midnight Sunday, March 1

  • Write a Message Planner and Feature Release for "Lowden Park."
  • Full information at this link.

Lesson Six assignments due midnight Sunday, March 8

  • Prepare a Pitch Letter and a Confirmation Letter for "Haddaway"
  • As with any new assignment, you will need to first prepare a Message Planner.
  • Reread about Quotes, at this link.

Lesson Seven assignments due midnight Sunday, March 15

  • Prepare a 30-second PSA on the Westland College food drive. It should "Begin" on Jan. 14 and "End" on Jan. 21.
  • Prepare a Broadcast Release on the Westland College food drive. It should also "Begin" on Jan. 14 and "End" on Jan. 21.

Lesson Eight assignment due during Week 8

  • Email me about your midterm. You'll find complete instructions at the midterm link.

Lesson Nine assignments due midnight Sunday, April 5

  • Write a script treatment and a working script for the "worthy cause" that you want to consider as your client. Follow the directions in the lesson.