Your Final Portfolio is due midnight on December 18
Please be sure to give special attention to a powerful message in your lead paragraph for each release, which should include the 5 W's, and should make clear why your story is newsworthy & interesting. Double check each release against the information on the page, Evaluating Press Releases and the Press Release Checklist
(Your Final Portfolio is actually just a collection of your last best work on the final draft of each assignment. I do not want you to spend your hard-earned money on a fancy portfolio presentation book. If, however, you're interested in what a good portfolio should look like, take a look at this page on Resumes, Portfolios
and Cover Letters from Texas Tech University.)
- Media Alert for "From the Heart"
- Press Release and Message Planner for "From the Heart"
- Press release and Message Planner for "Evita"
- Product Release and Message Planner for "Product" (Natgo)
- Feature Release and Message Planner for "Feature" (Lowden Park)
- Press release and Message Planner for "Midterm" (Haddaway)
- 30-second PSA and a Broadcast Release ("PSA") with Message Planner
- Script Treatment and Working Script ("VNR") with Message Planner
- Confirmation Letter and Pitch Letter ("Pitch") with Message Planner
- (Final Exam Press release and Message Planner - see below)
Some students who turned in late assignments may not have received comments and edits. If you're that student, it's not too late to take advantage of my good nature , and send me whatever you want me to edit.
Also, if you're satisfied with your grade on any assignment, for example if you got a "C" and do not care to improve it, you may skip the rewrite. I realize that many of my students are not PR majors, and you may choose to stick with the "C" rather than chase an "A". However, if you earned a "D" or "F" on your first draft, I would suggest making the effort to improve that grade.
Be sure to read the Naming Files instructions.
Keep up the good work,