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PR Writing & the Columbia College Mission

Here is the mission statement of Columbia College Chicago in its entirety -- as posted on the College website.

Columbia College Chicago is an undergraduate and graduate institution whose principal commitment is to provide a comprehensive educational opportunity in the arts, communications, and public information within a context of enlightened liberal education. Columbiaís intent is to educate students who will communicate creatively and shape the publicís perceptions of issues and events and who will author the culture of their times. Columbia is an urban institution whose students reflect the economic, racial, cultural, and educational diversity of contemporary America. Columbia conducts education in close relationship to a vital urban reality and serves an important civic purpose by active engagement in the life and culture of the city of Chicago.

Columbia works to educate students who will make their influence felt in the public discourse of our times. Our college mission statement is only four sentences long. Two of those sentences privilege public relations and related disciplines in the AD/PR department, proclaiming that Columbia's "principal commitment is to provide a comprehensive educational opportunity in the arts, communications, and public information" - and that Columbia strives to "educate students who will communicate creatively and shape the public's perceptions of issues and events".

Ours is a school where the arts thrive on an equal footing with communications and public information. In acquiring the persuasive and informational skills, and developing our rhetorical talents as artists able to clarify the public discourse, we honor, and reflect, our college mission by growing, broadening, and deepening in these areas.