New This Week
Message Planner
Press Release
Media Alert
Other Examples
5 W's Worksheet
How I Grade
Final Portfolio


IE users tap F11

Public Relations Writing: Assignments

Lesson One assignment due 12 midnight Sunday, February 2

    Click here for all the information you need to do the first assignment of this course -- which is to write a press release about a food drive. Name the assignment "PRW-yourname-PRHeart" and email to me by midnight Sunday, Feb. 2. This is a "benchmark" assignment and will not be graded, so do your best and don't worry about the rest.

Lesson Two assignments due 12 midnight Sunday, February 9

...Let's work on your Message Planner by the numbers...

  1. Make the most important decision first: your 5W's... Who is doing something that will make news?.... What are they doing that is newsworthy?... this is the spine of your story.
  2. Remember your Where and When should always, somehow, translate to Here and Now
  3. Wrestle with your Why, and consider several different options. Whatever you reject in favor of a stronger or more colorful Why will be reused when you get into your Key Ideas.